I usually don’t talk about my “other” life on this blog, but most of my hard core followers know that half my week I am a chiropractor in La Jolla California. After all that is how I got started in internet marketing over 10 years ago. I have always been the internet marketer for Seaside Chiropractic.

With the recession, the demands on our marketing have been much stronger than usual, so we have had to kick it up a notch or two. In fact, it is time to get some more fingers on the keyboard besides mine. The things that have always worked for us still work, but maybe not quite as well, and we are in hard core testing mode. If you live in San Diego, you will see all kinds of crazy things coming out of our office as testing. Just for the record, chair yoga as a lead gen method does not work well, LOL, one of last weeks tests. I bet from this blog post I will get a ton more opt ins. If you fill it out, I am not going to send you the video, becuase we know you are not the target market 🙂

I have been pulling in all my favorite creative minds to come up with some new ideas to test, Ad Hustler has done some great work that we are testing, Dan Ryan the expert in lead gen has been working on things, and Roseanna (famous from the googling images for Roseanna0 has been firing away as well as myself. By the way I am constantly amazed when clients call me to try to market something for them how quickly they give up. I know to figure something that will work well will most likely take months, and months of testing to find a home run.

I obviously have more ideas than I have time to test, so today for the first time I had a job interview for a social media marketer. I never would have thought of hiring someone for this, since I am one!

It was one of the funnest job interviews I have ever had. In case you don’t know my history on this, I am about the most bad ass job interviewers in the world. If you imagine me interviewing people, you are totally wrong. Unless you have been there, you could never imagine what it is like. I actually get fan letters from people who have been to my interviews years later talking about how it was the turning point of their life.

Tonight was totally different. It was a completely different crowd than a normal chiropractic office group interview. It was mostly guys. They didn’t smile much. It reminded me of talking to groups at internet conferences. They were pretty intense. They knew social media, and used it. Some of them were working on it constantly. The funny thing was how different their daily experiences were. One woman spends her day on youtube and myspace, helping to promote bands. Another guy, is doing a lot of text advertising, another guy has a funny tshirt site. By text I mean, building up text message lists, the way I build email lists. Another one is building twitter friends like crazy to build his t-shirt business.

So we had a great group discussion on the subject of social media for small businesses.

We got to one point, and I asked them, how many of you have facebook accounts? Everyone.

Then asked them how many have twitter accounts? 10 out of the 12.

I paused, realizing the historicalness of the moment, then with a grin, asked them,

“How many twitter followers do you have?”

It was an odd moment, because I think to all of us we realized how odd the moment was.

Here was  verifiable statistically measurable method of evaluating these social media applicants.

One had 300, another 1,000, and so on, then one girl had 12,000 followers.

Then I asked them the tough question, what is your ratio?

Most of them were pretty close to one to one.

When I got to the girl, she was following like 40 people, and had 12,000 followers.

It turned out she had modeling shots in her bikini.

Somehow it always seems to come down to that. LOL

I also asked them how many of them had looked me up online?

All of them said they had.

I asked them what they knew about me.

None of them had found this blog, or the other stuff about me online.

Let’s see if any of them find it now. 🙂