At Pubcon 2014 we are throwing parties and special events.

It sounds simple enough. Shoot a video. Put it on your page. Run ads to it.

In actual practice it is surprisingly complicated, and there is very little written about how to do it.

Works like a bomb though.

The biggest problem I know most of you have, is not having an authentic message you believe in to put on the video.

The whole trick to shooting video for the internet, is just to say what you feel and not try to fake it at all.

I am doing a marketing event at Pubcon 2014. It will be a bit of a pubcon party, in our suite at the Wynn.

We are marketing to companies grossing $50 million dollars per year or more.

So how do you impress someone controlling that kind of budget?

I know these guys, I work with them every day.

They are not impressed by your clothes, or your car, or your home. Obviously you don’t want to show up with a ripped tshirt with food on it either, but trying to outspend them in appearance is not what they care about.

The only thing they care about is how much is this going to cost, how much is it going to make, and how long is it going to take? Also, there better not be any liability, legal or other as a result. If you hit those points, you win.

Sure you don’t look like a super model and neither do I. They don’t care about that either.

So a simple video describing what you are doing, and helping to answer those points above.

I don’t want to give away the entire story either, so you give the broad overview, and then lead them on to the next content that will tell them more if they are interested.

We use this same basic flow for lead gen for our clients as well.

Here is how you do it.

Create a video and upload it from your facebook page.

Make sure you are logged in as the page admin and not yourself or it may not work.

Write a bitchen compelling headline.

Select a frame of your face on the video for the still that people will be interested in. (good looking not required)

Click the title of your post so you can get the url of the post, not the page.

Go to facebook ads to create a new one.

Click on Page Post Engagements

Paste the URL in when asked.

Fill in the demographics, ad some money and post.

Here is the actual ad that I am promoting as we speak.