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June 23 2010

Jeff Walker Product Launch Formula Blueprint

Written by / Posted in internet events / 38 Comments
product launch blueprint

product launch blueprint

FTC Disclosure: I am an affiliate for Jeff Walker’s PLF.  If you end up buying through my link I make a bunch of money off of you.

This is my initial impression of Jeff Walkers Product Launch Blueprint of his Product Launch Formula.

I wish I could have seen this document 12 years ago when I got started online. In fact I am glad I get to see it today.

The blueprint consists of:
A list of resources.
The types of Launches
Tactics you can use.
Strategy

The Product Launch Formula resources list out pretty much anything you could think of that are included in the tools that we use from software such as Survey Monkey Monkey and wordpress, to hardware such as video cameras and microphones.

I found the strategy section much more interesting. He lays out step by step how to do a product launch. This part is just genius. The steps, each one when looked at in order obviously lay out to a huge success. The details I am sure will be revealed in the course to follow.

Under tactics are mental triggers section it lays out what most of us know to be important points such as proof, which I assume to be proof the product works, interaction which is the basis of all great websites, and one of my favorites, scarcity which speaks for itself.

The offer, section on the offer is full of keys to remember that make perfect sense as to fundamental basics of what to create, and how to deliver it to a group. Again, each section such as “tune your offer to the feedback” screams for the details to be filled in.

The Crushing Offer portion mentions use the “launch conversation” to create a crushing offer, hints at the fact that the final offer has not even been created yet
when the launch is taking place.

Then in the sequences section, it lays out the time line of when each portion is done.

The whole Product Launch Formula blueprint is a mix of physical resources we all use every day, timeless concepts that originate from other sources, and other items that were obviously created by Jeff Walker.

product launch formula peek

product launch formula peek

What makes the whole thing so enticing are the hidden details that are not revealed. Watching a few of these launches recently there is a real magic in the way they are orchestrated. With Andy Jenkins Video Boss, and now Jeff Walkers launch in progress, I find myself hanging on every detail of the launch as if I am watching an academy award movie. These are truly masters of their craft.

If you want to watch this process unveil click to watch. This video explains the blueprint in much greater detail.
See if you can just watch the videos and look at the blueprint from an outsider viewpoint without being sucked in. LOL

Leave a comment and let me hear what you think of this whole phenomena.

  1. Goran P said on June 23rd, 2010 at 4:53 am

    The Product Launch Formula blueprint is a great resource. The work is already done for easy step by step achievements.

    Reply
  2. purposeinc said on June 23rd, 2010 at 4:56 am

    @Goran P:
    Yeh, I think if someone were just getting started online this would work as an excellent roadmap. Even for me I can’t wait to hear it all explained. I have not had a chance to see the video yet.

    Reply
  3. az247 said on June 23rd, 2010 at 10:36 am

    this article on the product launch formula seems to be very well thought out and a great way for people to learn. And since it outlines the steps so easily and without alot of complicated jargon it would seem that just about anybody could figure it out!

    Reply
  4. jtGraphic: James Thompson said on June 23rd, 2010 at 11:22 am

    I’m hanging on to this one. It’s funny about the name. I was watching a video where Jeremy was razzing on names like this 😛

    Reply
  5. purposeinc said on June 23rd, 2010 at 11:25 am

    @jtGraphic: James Thompson:
    Shoemoney, me and Jarrod were walking to the UFC fight just falling over making up names, traffic spritzer, monster list 4 wheel drive, and on and on.
    No joking aside, these guys have figured out some amazing new ways to handle traffic, and I am starting to play with them.
    I recently was at a dinner with a bunch of very successful internet marketers. I am sure no one at the table missed the fact that when it came time to pay, one of this crew was the only one to pull out the Black Amex card.

    Reply
  6. Andrea said on June 23rd, 2010 at 12:16 pm

    The product launch formula blueprint is pretty simple. I mean if you think about it, pretty much everything is done, you have the strategy, tactics, resources, I mean everything. It is great to have found this article, definetely helpfull.

    Reply
  7. Gregory said on June 23rd, 2010 at 2:21 pm

    This is a really good idea. It gives you all the tools and gives you the confidence for starting their own company. A very good article!

    Reply
  8. wifeandmother2010 said on June 23rd, 2010 at 2:33 pm

    The thing that was the biggest surprise for me about the Product Launch Formula blueprint is that it’s not just about running launches. This shows how to create products from the ground up, which is very eye opening and great to see. It seems to be full of great nuggets that you can implement right away. I can’t wait to start using the launch concept and put it to action.

    Reply
  9. danni0104 said on June 23rd, 2010 at 3:43 pm

    I really like the concept; how much simpler can it get than having a blueprint laid out for you? Brilliant.

    Reply
  10. Katy said on June 23rd, 2010 at 5:36 pm

    This blueprint is absolutely fantastic because it contains so many different sections and there are steps within each section. This kind of structure really gives people a lot to work with. It makes it easier for the average joe to follow instead of a large block of instruction.

    Reply
  11. hoomanik said on June 23rd, 2010 at 6:45 pm

    This is the best idea that I heard lately.

    Reply
  12. JOHNRESA said on June 23rd, 2010 at 8:21 pm

    I think this is great info for someone starting a new business. It is good that it mentions basics as well as more complex things. I am looking forward to learning more.

    Reply
  13. Cheryl said on June 23rd, 2010 at 9:08 pm

    What a great topic. It is especially good for those of us who may be involved in online business/marketing. In order to be successful online, I believe that you need to take in as much information as possible and learn from it. This is a great place to get started.

    Reply
  14. Tom Duchs said on June 23rd, 2010 at 9:25 pm

    And they say that Google is the genius and leader in marketing. Their April Fools jokes, which they used to gain publicity and launch gmail, is so simple and crude compared to the steps listed in the Launch Blueprint Formula. There is no doubt that Launch Blueprint Formula will gain popularity in the internet market. If you crunch the numbers, launching with Jeff Walker’s Launch Blueprint Formula generates an additional 100 million in sales.
    By the way, I think you mislinked the video:

    Reply
  15. purposeinc said on June 23rd, 2010 at 9:28 pm

    @Tom Duchs:
    Thanks Tom. The link I used is the one Jeff asked me to post. I’m not an affiliate on this, so just linked to where I was asked to. 🙂

    Reply
  16. upcpk84 said on June 23rd, 2010 at 10:08 pm

    Thanks! This is a very well written blog and it clearly reviews th Launch Blueprint Formula. I think this will gain great popularity in the internet marketing realm. I’ll have to save this one for review

    Reply
  17. Amanda Rae said on June 23rd, 2010 at 10:13 pm

    The product launch formula blueprint sounds great to me! It seems like a lot of the work is done for you and that is such a time saver! We all know that time is money so any extra time can convert into extra money.

    Reply
  18. Susan Dickson said on June 23rd, 2010 at 10:25 pm

    I am going to hang onto this one also. I just started out myself and this will be a valuable commodity to look back on. I was thinking of quitting, now I may wait a little longer.

    Reply
  19. Andrew Krisinski said on June 24th, 2010 at 2:14 pm

    this article on the product launch formula seems to be very well thought out and a great way for people to learn. And since it outlines the steps so easily and without alot of complicated jargon it would seem that just about anybody could figure it out!

    Reply
  20. JenniferLB said on June 24th, 2010 at 3:53 pm

    Wow! This seems to be really thought out and written in great detail! This is great for understanding and teaching those that do not always catch on to this type of stuff such as myself! I will surely be passing this information onto my husband and some family members as well! Thank you!

    Reply
  21. spedly06 said on June 24th, 2010 at 7:22 pm

    This is definitely a great resource! Its well written and was definitely thought out and seems really easy to understand/ figure out. It seems that this would save a lot of time and money also.

    Reply
  22. Sally Lewis said on June 24th, 2010 at 8:29 pm

    It’s a very nice,simple and imaginative idea,I like it.Launch Blueprint Formula gives hope for us average users.Thank you for the article!

    Reply
  23. Meoweoski said on June 24th, 2010 at 11:56 pm

    The blueprint for Product Launch makes tasks easier and you get a much better idea of what is expected for the launches. The video gives a detailed summary of the product launch that can help you complete you task.

    Reply
  24. kpm said on June 25th, 2010 at 12:22 am

    Great article about a great product. Product Launch is definitely useful for anyone who is attempting to get involved with internet marketing. The simplicity and clarity of the blueprint is unparalleled.

    Reply
  25. Shayla said on June 25th, 2010 at 1:23 am

    Internet marketing is pretty easy. This product sounds like it will make it increasing easier. I’ll buy it. I’ve always wanted to get started in internet marketing.

    Reply
  26. Justin Dupre said on June 25th, 2010 at 5:00 am

    Nice article! This indeed would be a great blueprint for beginner online. I like how the product is laid out in such a simple and easy way for anyone to understand. Good stuff!

    Reply
  27. jovaika said on June 25th, 2010 at 8:16 am

    Wow! This seems to be really thought out and written in great detail! This is great for understanding and teaching those that do not always catch on to this type of stuff such as myself! I will surely be passing this information onto my husband and some family members as well! Thank you!

    Reply
  28. purposeinc said on June 26th, 2010 at 1:35 am

    @Justin Dupre:
    Yeh, me too. I really wish I had had this in 1995! LOL

    Reply
  29. stndnchcgo said on June 26th, 2010 at 8:24 am

    Very interesting step by step article. can definalty help a person who is new to this type of system.

    Reply
  30. fallvictim said on June 26th, 2010 at 7:55 pm

    Wow, sounds like a really good source of information. I bet a lot of people will be eager to get their hands on this.

    Reply
  31. Guess132 said on June 26th, 2010 at 8:53 pm

    I think this will be a great reference and learning tool for beginners who are interested in product launching. I appreciate anyone who can layout the roadmap and head me in the right direction without over complicated jargon.

    Reply
  32. mimsydreamer said on June 27th, 2010 at 6:22 pm

    Very interesting article. Seems like a great tool for those getting started in internet marketing.

    Reply
  33. Hannah said on July 2nd, 2010 at 3:55 pm

    I love the structured process that this program lays out, it gives a clear idea to beginners (including me!) of professional marketing work and progress.

    Reply
  34. Hathery said on July 7th, 2010 at 9:41 pm

    Agh, flow charts! I’m confused already!! I am so crummy at this marketing stuff…I just get lost in all the lingo 🙁

    Reply
  35. eric said on July 9th, 2010 at 8:03 am

    I think that this is pretty amazing. I for one will be advocating this to all my friends

    Reply
  36. Marc said on July 9th, 2010 at 11:12 pm

    I must say the blue print really made things easier to see and understand.

    Reply
  37. demos said on July 11th, 2010 at 11:00 pm

    I am glad to read this blog..the launch formula looks very successful. Time to share the knowledge of money making with others.

    Reply
  38. SnowBall said on July 19th, 2010 at 1:16 am

    Gotta love a good blueprint. Especially when it comes to things as complicated as launching a product, or really anything internet or business related. What a good idea to put together a blue print, instead of some complicated book or manual. I actually find manuals usually hurt instead of help in end.

    Reply
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