Internet Events, Facebook Advertising, Internet Marketing and SEO

America, and I am assuming the rest of the world, is slowly becoming less and less literate.

People don’t read books, text, or instruction manuals nearly as much as they did 50 years ago.

I am not saying this is bad, it is just different.

Communication does not need to go through words, but words do allow for very technical nuances to be communicated.

Facebook has brilliantly identified our lack of ability to communicate clearly through words anymore and have given us stickers.

By now I am sure you have seen the cutesy little stickers available when you comment. Just hit the smiley face.

As a quick test, on my own wall and on the wall of an internet marketers group I belong to, I started a thread saying you could just use stickers.

It is one of the quickest filling threads I have ever seen, and definitely the most colorful.

It allows you to be cute, colorful, and creative all with a click of just one button.

We used to do this a long time ago, but it fell out of style.

Welcome back to hieroglyphics.

I aint judging, just different.

At Pubcon 2014 we are throwing parties and special events.

It sounds simple enough. Shoot a video. Put it on your page. Run ads to it.

In actual practice it is surprisingly complicated, and there is very little written about how to do it.

Works like a bomb though.

The biggest problem I know most of you have, is not having an authentic message you believe in to put on the video.

The whole trick to shooting video for the internet, is just to say what you feel and not try to fake it at all.

I am doing a marketing event at Pubcon 2014. It will be a bit of a pubcon party, in our suite at the Wynn.

We are marketing to companies grossing $50 million dollars per year or more.

So how do you impress someone controlling that kind of budget?

I know these guys, I work with them every day.

They are not impressed by your clothes, or your car, or your home. Obviously you don’t want to show up with a ripped tshirt with food on it either, but trying to outspend them in appearance is not what they care about.

The only thing they care about is how much is this going to cost, how much is it going to make, and how long is it going to take? Also, there better not be any liability, legal or other as a result. If you hit those points, you win.

Sure you don’t look like a super model and neither do I. They don’t care about that either.

So a simple video describing what you are doing, and helping to answer those points above.

I don’t want to give away the entire story either, so you give the broad overview, and then lead them on to the next content that will tell them more if they are interested.

We use this same basic flow for lead gen for our clients as well.

Here is how you do it.

Create a video and upload it from your facebook page.

Make sure you are logged in as the page admin and not yourself or it may not work.

Write a bitchen compelling headline.

Select a frame of your face on the video for the still that people will be interested in. (good looking not required)

Click the title of your post so you can get the url of the post, not the page.

Go to facebook ads to create a new one.

Click on Page Post Engagements

Paste the URL in when asked.

Fill in the demographics, ad some money and post.

Here is the actual ad that I am promoting as we speak.

One of my favorite subjects is how much some people complain about small things, while others laugh about things that would make most cry.

There are hundreds of sayings about the difference attitude makes, but there are a handful of people you meet who live them.

Last year I ran into a guy in San Francisco, who does web design, and internet marketing. That’s not so uncommon, right? But what about the fact the guy is blind. I mean like with a dog guiding him around the nightclub in San Francisco blind? Not being able to see other than very up close and doing webdesign takes some real cajones, and Jason has them 🙂 I am impressed.

In my interactions with Jason, he has been nothing short of professional, and a great guy to chat with.

I asked Jason to write a little something for my readers, and here it is:

Some of you may have heard of marketers like Adil Amarsi, Viv Craske, Paul Barrs and Kris Whitehead. These are just a few of the people I either have worked with or am working with. You see I take pride in the work I do for my clients. I take special care to ensure each client get what they want and have paid for. It truly makes me happy when I receive testimonials like the one below.

“Jason is a breath of fresh air when it comes to working with web development. Not only is he an expert in his field, he is punctual and polite, as well as willing to communicate in a non-technical way to really connect with his client’s. I recommend Jason with upmost enthusiasm, because he produces results…on time, and on budget, period.”

The one thing that makes me unique against a sea of developers is that I am legally blind. Yep, I was born with and diagnosed at six months old with optic nerve hypoplasia – under developed optic nerves. The best way I can explain it is as follows. What someone with normal 20/20 sight can see at 400 ft, I can see the same thing from about 20 feet away.  Where most can focus in on something far away that’s virtually impossible for me unassisted.  My vision works best up close, and thanks to a macbook and software like Adobe CS and web based software like WordPress I’m able to easily create beautiful works of art geared toward my clients businesses.

From an early age of 8 I knew that I was going to have my hands deep in some form of programming. Initially it was games and over the years that dream has transformed into web development thanks to an aunt of mine. She suggested I take a look at a continuing education class for web development. After more classes on the subject and several jobs I had made the decision once and for all that I’d work for myself!

The time for me to strike out on my own was after I had a job as a deli clerk. Over worked and underpaid I would work tirelessly after the day was done and on days off. Finally after realizing that it was pointless to be building websites if people couldn’t see them, I decided to delve into IM.

Since then I have been on a mission to work with the worlds leading marketers and everyone in between. For my portfolio and more testimonials like the one above visit http://jasonbakerwebconsultant.com Will you be the next marketing genius I work with? Well, we won’t know unless you set up an appointment with me.

Click this link to schedule your 30 min appointment now…

https://www.timetrade.com/book/SB6Q6

Tuesday 8:00 PM – Must have invitation to get in or security will stop you.
Full Information Here.

Poker Tournament on Wednesday sold out.

We just got 10 more seats available.

Read the rest here, then click the link below to sign up.

Guests may come and hang out and drink for free.

We just opened the sign up.

It is limited to 20 30 people.

The signup page is here:

We also can have 40 guests who will be drinking on me.

While not literally on me, I will make sure no one pays but me 🙂

go here to sign up.

The 2014 Pubcon party list is here including the poker tournament.

First off, the party to go to is the Purpose Inc. Link Building Poker Tournament on Wednesday night, which will be taking place just before the Internet Marketing Ninjas Penguins and Pandas fundraising party for the World Wildlife Foundation.

The poker tourney starts at 8:00 and the Penguins and Penguins party starts at 9:00.

It was fascinating as I just cruised around the blogs about Pubcon 2012, the only things I found were a few people announcing their speaking this year, and a bunch of people pitching the promo code so they could make their affiliate rip. Jim Boykin put up a cool contest on Facebook where you could win a free trip.

As the years go by, and we all become more successful, blogging has kind of gone by the wayside for most of us. I have great memories of Shoemoney with his party like a rockstar contest, and Chris Hooley’s rolling hard in his Little Rascals video.

We will be keeping the party pumping hard with our 6th annual Purpose Inc Link Builders Poker Tournament.

I first had this event so all 3,000 people had a place to come and hang out, whether you are connected or not. It is the biggest and most anticipated part of Pubcon. We will open up entries here in just a few days.

The tourney will be open to all Pubcon attendees and anyone making money with the internet. No pros allowed.

Texas Holdem.

Sponsors this year are Internet Marketing Ninjas, and Link Research Tools.

Info on the Advanced SEO NDA EMD discussion at dk’s penthouse at the Mirage – Details Here

A few more seats opened up at the Poker Tourney on Wed, also guests can drink for free alongside the players.

Subject – Late night chiropractic fix in the parking lot… {strange experience}

I had a weird experience last night, in the parking lot of the hotel I am staying at.

Let me give you the background:

Last weekend, I went to a mastermind party thing at Jonathan Budd’s mansion… and,
when there was keg that needed to be moved downstairs, guess who volunteered?

ME! (stupidly)

Those things weigh a TON.

It completely screwed up my back… and I’ve been in pain for the past 5 days.

So then yesterday, a friend messaged me about another mastermind happening next
week, that was stricty ‘invite only.’

You can’t just ‘buy’ your way into this one… you have to be doing decent numbers in your
business (like half a mill to 10 mill a year), and, you have to sign an NDA.

It’s somewhere around 3k to go hang out for 3 days on the beach… guys like Frank Kern
are going to it, about 25 all up (send me a message on Facebook if you’re interested in coming).

So I decide to go.

The guy hosting (DK) happens to be a chiropractor… so when I have him on the phone, and
I’m doing my ‘interview’ to see if I get in, I mention my back problems.

He says, if I’m in for the mastermind, he’ll swing by on the way to see his girlfriend, and fix my back.

So of course, I say yes.

Keep in mind, in a few weeks I’m hosting my event AddTheNitrous.com, and I don’t want to be
up on stage barely able to stand.

So there we are… 9pm at night, in a deserted car park.

He swings in, we shake hands, and he pulls out one of those chiropractor beds right next to his car.

He asks me to lay down, on my stomach.

He starts feeling around at the base of my spine… and starts telling me how to joints are out
of whack, etc etc.

Without a whole lot of warning, he pushed down on my back with some serious force.

I feel my back crack…

He does it a few more times.

More cracks.

Then I stand up… miraculously… the pain is pretty much gone.

It’s an awesome feeling – and DK just became my favorite guy.

You see, I’m not a pro when it comes to fixing backs.

I didn’t have a clue what to do to fix my own back… I was thinking I’d just have to put up with the pain.

If you paid me to fix yours (if it ever got sore)- you wouldn’t get much of a result.

Even if I offered to do it for 1/10 the price of what DK charges (he said 497 / hour) you’d still be getting
a bad deal.

But when you’re dealing with a pro… they’re able to come in… and within 5 mins can diagnose the problem,
push a few pressure points, and good as new.

That is the difference between a pro and an amateur.

Now, here’s where this applies to marketing.

I see newbies come online all he time… they message me on facebook.

I ignore most, because I just don’t have time anymore…

Mostly, they want the result (big bucks), but they want to get a ‘bargain’ on the price they pay
for their advice.

When I tell them what I charge hourly (now 997) they balk.

“What!!  I can’t afford that!” they whine…

But after having been doing this for 4 years… and crossing the 7 figure mark
2 days back, I’ll tell you this:

Smart people, do NOT buy knowledge by the pound.  They go for quality over
quantity.  Every time.

They have no hesitation in paying someone with the right knowledge and experience
a grand or more for their time… because, they know how much time and hassle
having that knowledge will save them, instead of paying for it through trial and error.

A good portion of people on my list are smart marketers.

So far, around 1300 of you have invested 10 bucks in ‘The IM Revolution Handook.’

But, over 80,000 others have not…

(of course- a good 25,000 of those don’t count, since they’re inactive subscribers…
but still)

Contained in those 65 pages, is everything I did to scale my business to a million
dollar company in the span of 13 months.

The 3 years prior to that, I was paying the bill for some very expensive trial and error lessons.

So it’s your call…

You can let me save you 3 years of your life (for 10 bucks!), OR, find out these lessons the
hard way:

link

It’s your call.

Talk soon,

Matt

The below was sent to me at my chiropractic office. They got me on every level, even my vanity to treat a model visiting from Italy. Obviously at the end when they ask about charges because they want to pay in advance is the give away, but before that they even almost had me. Read the email and see if you can see what tipped me off before the finance part. My answer of what it was below in red. Clue, the incongruity between the job they said they had, and what they said about me. See if you can spot it.

“Greetings from Sydney!!

My name is Roberto Biancini I live and work as a massage therapist here in Sydney, I am originally from italy, I am 45yrs old. I have been doing massage since 1991. I do deep relaxation massage in which the muscles relax without pain. I also do energy massage that helps people feel great when I am done. I am also certified to do pregnancy massage. I have lots of happy clients here in Sydney.

I have been looking for a Chiropractor for over a week now till i met an old friend yesterday that referred you to me, so i decided to contact you to know if you will be able give my client some Chiropractic sessions.. My client’s name is Ms Christine Serhan, A model here in Italy who has been having episodes of low back pain and has lasted for a week now…She will be coming to the U.S in 3 weeks time for a modeling job and will be residing in your Area temporarily until the necessary arrangement for her job has been made before she leaves.

She will be needing 1hr Chiropractic session per day, 2 Sessions per week for 6 weeks. Ms Serhan, asked me to come with her to America but i told her i would not be able to go with her as i have a course i will be going for in a week time and also because i do not know much about Chiropractic sessions, so i promised to help her get a good Chiropractor in your Area.

Pls tell me a little more about your self, how long have you been a Chiropractor? Would you be able to provide her with the sessions from the 10th of next Month to the 25th of October, 2 Sessions per week for 6 weeks. I need you to get back to me with the amount you charge per session and also let me know if she can pay you with a Certified check drawn from a US bank?

You can view some of Ms Serhan Pictures from the link below:

http://www.modelmayhem.com/portfolio/2656390/viewall#/28436511

Till I read from you remain blessed.

Roberto Biancini
Wentworth Avenue
Sydney NSW 2000, Australia”

The tip off?

1 HR Chiropractic sessions. Chiropractors don’t bill in sessions, they bill in visits. Of course the “Till I read from you remain blessed” is classic Nigerian style.

Time to go back to the next installment of the info product, “Rip off Americans by studying their professions and vernacular advanced”. Can you imagine the emails they send out to their list? LOL

The kids have been using a 10 year old Dell computer full of viruses that show a Barbie ad every few minutes. 🙂 Either Go Mattel! or Go some spammy affiliate marketer who knows how to target kids! LOL Of course I can’t be too critical as whoever wrote it is probably a friend of mine. Of course, using a computer like this for the kids sends the wrong message, like using a PC instead of a Mac!

Anyway, I want the kids to learn to be Mac friendly, and I want them to learn how to program from an early age. The world of the PC is not the place I want them to get started. I also don’t want them to get lost in mindless games, where you can have fun spending your whole life, yet never accomplish anything but complete the quest for the princess of Zara’s brassiere ringlet or some crap. I know because I have wasted years of my life playing mindless games. I have mixed feelings on this. On the one hand they are hella fun, but on the other hand, I know a lot of very unhealthy, both mentally and physically people who wasted huge parts of their lives as gamers, and somehow mistakenly take pride in their accomplishments online. Bottom line, if it didn’t make a bunch of money, it was entertainment, but not worth a crap.

I also didn’t want to buy a brand new mac computer for a couple of lower end school age kids, as I am sure this computer is going to get trashed.

I went to ebay and found a 5 year old macbook for $300 bucks. The thing came looking almost brand new, with the OS reinstalled and the disk wiped clean.

I also don’t want them cruising the internet looking at random things. I am all for this when they hit 13 or so, and have some good values built in, but the next thing you know you will have a 4 year old watching a Nazi propaganda video, and thinking they should learn it, and coming after their Jewboy almost step dad. (me).

I then googled firefox extensions for whitelisting sites. What I really want is a plugin that only allows them to look at sites I have pre-approved, instead of the more common, we block porn. In my opinion people looking at pictures of naked people is not nearly as harmful as people watching videos about racism, or hate. In fact, I am not too keen on them watching tons of marketing of junk products that have no long term value.

I found a firefox extension called Zoodles. That is what I am testing now. It has a free version, and you can do a paid upgrade. They were not too in your face about the paid upgrade, and they sell it to you before you log the kids in. It does not allow your kids out of the site easily to the rest of the internet. It is a browser of kid safe, pre-approved sites. Occasionally you can click on a link which tries to take you out of Zoodles land, and the browser just kicks you back in.

The downside is that the kid just needs to be able to read well enough to click an x, type leave and they can leave the site.

Update – After we used it a bit, there are sites the kids can play on easily, and others that don’t work within the system.

It seems like a perfect place to start for kids in the 4 to 7 age group. It has customization for different age levels.