Internet Events, Facebook Advertising, Internet Marketing and SEO

I first noticed this tonight. If you have ever read anything I have written you will notice that I misspell quite a bit, and typo even worse.

I am in San Diego, and our ISP is Road Runner. Usually if I enter the wrong URL, then I will get a google suggestions of other url’s. I guess Road Runner figured out they were missing out on a gold mine.

When I typed in Google.co instead of Google.com I got the following result.

Then I tried it again, with the same result.

Then I tried entering Nike.ne just to see what happened, and again the same thing. I blew it up this time so it was more visible.

It says that it is powered by Yahoo Search, so there must be some kind of arrangement there.

It also has an opt in/ or out of this service button at the bottom.

That takes you to this screen that you can opt in or opt out of the service.

I will be opting out, but I doubt it will be found by most users.

I wonder if this is a response to Google’s replacing peoples 404 pages that are beyond the minimum size ( I believe only with a certain toolbar).

By the way, I was talking to SEO Pamela Lund today about this, and she asked me about regular 404’s within a domain. I realized I had not checked that yet, so I checked that tonight Feb. 25th. They appear o.k.

After creating the above image, I am just imagining how ridiculous it will look when actually in a wordpress page!

Anyone else seeing this?

What do you think?

dk

That was just way too cool for me to not mention it.

Danny Sullivan mentioned this site at Search Engine Land on the SearchCap: The Day in Search, Feb 1, 2008. It was my Will SEO for Pizza and a Salad post.

Nothing much to say about it but thanks Danny. It means a lot to me.

Here is the top of the page,

Here is the actual link,

That’s a nice thing to see before I go to sleep.

dk

As any of you who know me at all know, I have not done SEO work for fortune 500 companies, or made $1,000,000 per year from SEO.

What I have done is make some incredible friends in this Internety industry.

My own sites have done fairly well also.

My bread and butter as most of you know is from being a chiropractor, and we are crazy busy.

I love pizza. I also try to eat healthy, and in La Jolla there is only one place that delivers salad to your office, and they are Extreme Pizza.

Well one day the owner who has delivered the pizza and salad to our office many, many times had stopped in. We got to talking about the Internet, and since he knows that our site is usually around #1 for La Jolla Chiropractic, I asked him how his site does in Google?

He said they paid a good amount each month in paid adds, but would love to do well in the free stuff. He also told me he had just spent around $1,000 for a print add that had resulted in virtually nothing.

I took a quick look in Google, and realized he did not even show up in Google Local, which as you know shows up higher than the organic listings most of the time.

I suggested that I help him for an hour in exchange for $500 worth of pizza and salads. I figured on my end it was a good pay, and on his end I could probably give him some ideas that would increase his sales by a lot more than $500 permantly, or as long as Google does what they are doing now.

He knew me allready, and trusted me, and agreed to the deal.

I cheated and actually put a few hours of work in ahead of time to make sure I could hit a home run. This was the first time I have ever been paid to do SEO, so wanted to make sure I delivered the goods.

First off, his site had all of the right characteristics to be number one, or close to number one in Google local.

The truth is I have pretty much cracked the code of what you need to do to be number one in Google local. I have promised a few people not to state publicly exactly how to do that 😉

What I found was a simple and easily overlooked error on his part, and it required nothing fishy, but pure shiny white hat SEO that would make Matt Cutts proud of me.

He had started to fill out the Google local application, but had failed to follow the final verification process at the end.

So when he arrived I sat down with him and I went over the basics of what we were looking at on the screen on Google. I showed him where his paid adds were, what the local area was, and what the organic was.

His store is the only place in La Jolla that delivers real quality pizza. I seriously love his pizza, and the salads are to die for! All of it is really healthy too, especially if you have them use extra meat to give it a higher protein to carb ratio.

The most valuable search term I could identify was simply “La Jolla Pizza Delivery” as this could generate a ton of revenue if he comes up on top.

We logged in to Google Local. Then we spent the hour coming up with really good terms, and interesting copy that sounded good to us to fill it out. I am by the way one of his better customers, so if it sounds good to me, it will probably sound good to his other customers too.

Then when we were done, we verified the listing.

It took a few weeks to show up, but now here it is!

Here is the full page today of Google for – la jolla pizza delivery

Here is a zoom in of the top of the local section

There it is, front row, center! Extreme Pizza.

I was quite proud of my little accomplishment. The client is thrilled. And I have lunch paid for, that will cover the next few months.

Here is the Extreme Pizza owner’s letter,

Dear DK

I really want to thank you for helping me start the process of marketing my restaurant Extreme Pizza. I have found the whole computer process to be overwhelming and daunting but you have done the quality work that I was looking for in the shortest of time. My time is limited and the expertise that you have has really made me appreciate the energy it takes to make a first class site. The work you did with Google has already resulted in increased sales and more satisfied customers.

Thank you,

Kevin Smith

P.S., I will be reporting my trade to the IRS as it is a taxable event, just in case anyone was wondering!

I just got a generous extra donation from one of the players of the poker tournament to make up the shortfall we had. I followed the payment over to his blog to see who it was. I recognized him immediately.

When the poker tournament was starting, there were suddenly a hundred little details that had to get handled in a about 5 minutes. This big, unassuming guy steps up and asks “What can I do to help?” I don’t know who he is, but I start giving him orders, “Take this over there!”, “See if you can get this machine connected to the net!”, and boom, boom he took care of them.

It’s moments like that when you are in the biggest need, that help is most appreciated.

I also read that a few days after the poker tournament his grandpa passed away. It is funny how an entire mans life, his loves, his hopes, his dreams, fears and triumphs can get summarized in a few paragraphs. There were some clues to a rich life though. A few basketball championships, working in a creamery, as a meat cutter, and having a heart transplant.

I am glad Brian got to have some fun the at the poker tournament the week before his grandfather passed. I am sure Jim would have enjoyed thinking about Brian sitting at the poker table his last week.

Those I have loved who have passed have mostly enjoyed the adventures I have had that I came and told them about, much more than me sitting at their side.

So to each of you who read this, go have a good adventure while you can. Life is precious and wonderful. Thanks to each of you who make my life so incredibly rich satisfying.

This is not link bait. Please consider this a link command. Pam is an unbelievably cute, smart, capable and downright nice person, and one of the hottest chicks in SEO.

(She is sitting right next to me and gave me permission to write that or I would not have dared as she is over 6 feet in heels)

She also happens to be a patient at my chiropractic office. I asked her about her page rank, and it appears that she doesn’t have any yet. Can you even imagine how cool it would be to give her a link, then see her in person, look at you through her beautiful brown eyes and give you a big thank you.

In reality she is teaching me tonight how to embed a video in my wordpress blog, so I thought I would give her some good PR 😉

This is the video that caused me to adore her. Don’t tell my wife, but don’t worry, my wife never reads this blog.

I hope you enjoy this! and feel free to give her a link at http://www.thatpamchick.com

She also likes comments, so hey follow me over there and let’s load her down with comments until her wordpress install breaks, why not?

Much Love,

dk

UPDATE
Lisa Ditlefsen has left a comment at Sphinn with a bit of a challange to my blog.

Here is Lisa’s picture

that I stole from Lisa’s SEO blog
Lisa sounds like an SEO expert, but then again, that is not what we are talking about here, are we?.