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June 29 2010

Jeff Walker Product Launch Formula

Written by / Posted in internet crew / 24 Comments

FTC Disclosure: I am an affiliate for Jeff Walker’s PLF.  If you end up buying through my link I make a bunch of money off of you.

Why I am buying Jeff Walker’s Product Launch Formula tomorrow.

In any field I am in, I follow the Salmon upstream.

Quickly as I entered the world of the internet, there were two names that kept coming up.

One was Matt Cutts if you wanted to know how to rank well in Google. (Matt is THE guy AT google), and Shoemoney, if you wanted to learn how to sell something online.

I learned Matt’s lessons, write good content and get good quality relevant links, (thank you Matt), and I befriended Shoemoney to learn from him and get his help, and Shoemoney you have given back in excess, a greater friend never existed.

So a few months ago, I hear Shoemoney talk about this guy who is THE expert on internet marketing, named Frank Kern. I like WTF? Shoemoney always talks about how brilliant Shoemoney is, and rarely considers someone else to be better than him at something. This isn’t just ego, this is actually very, very true. 🙂 So who is this Frank Kern fellow? And what? He lives in the same small town as where I am? Huh?

Then I discover the Little Video Boss and this mad genius Andy Jenkins who with his free content teaches me more about how to make a great video than anything I had ever seen before.

Now in my world of Pubcon, Google, Facebook, SEO, Affiliate Summit, I am considered to be kind of an expert and a celebrity. In fact I take a lot of pride in that, speak at the conferences, advise the biggest companies, solve problems, blah, blah, blah.

Shoemoney invites me down the day before Frank Kern’s list control conference. I head down and hang out by the pool, in the bar and around the area. Yvette who works with Frank ends up allowing me in to the conference the next day, and I meet a lot of spectacular people.

Now it starts to get a little weird.

A woman in the audience is almost crying because Frank says he won’t be doing public internet marketing training any more. I mean almost crying! I am used to my audiences being almost asleep when I talk at internet conferences, while I make fun of them from stage, and they still are half asleep. And I am a damn funny speaker!

Then the other guys in the conference are all talking to each other about their launch this and their launch that. “I did 2.3 on my launch!” “Hey, Bill did 1.2 on his launch.” It took me a few minutes to figure out these 2.3 and 1.2 were referring to millions of dollars. This wasn’t no SEO conference.

I’m no idiot, and I sure as heck don’t let my past experiences block me from new information.

So I shut up and paid attention and tried to meet as many of these guys as I could.

I found that most of them tremendously looked up to and respected, Andy Jenkins, Frank Kern, and Jeff Walker the Product Launch Formula guy. Hmmm…

It turns out that all of them Kern, Jenkins and the other attendees use this Product Launch Formula to make these millions.

Who was this Jeff Walker fellow? Well, he is the one who figured out how to do a product launch.

What this simply means is

1. Come up with a Product.

2. Get folks to help you promote it.

3. Make the release of the product an event.

4. Give away a ton of great content, (like best stuff you ever saw).

5. Release a magnificent product for a short period.

So a few weeks ago, I hear Shoemoney mention that Jeff Walker is going to be releasing a new product. I ask him, so is this the one I should buy? He says, “I am”. Now that conversation was between the two of us, and not for any sales reason. Just two guys trying to figure out the best materials to study to improve our work.

So tomorrow Jeff Walker will release his Product Launch Formula 3.0

Don’t even try to find the Product Launch Formula Coupon Code, or get a Product Launch Formula Discount, they don’t exist. We are all paying full price.

I am going to buy it.

And no, there is no where on the internet you can learn from THE guy who all the other bests learned from.

I am so excited I can barely stand it. 🙂

And even if you don’t buy didly squat from this guy, if it is still up go study the free stuff he put up, because you can honestly learn so much from the free stuff that it will increase your income.

Oh, just for the record, just from what I learned from the Free Product Launch Formula materials, I already made enough money to pay for the program! LOL Not kidding at all.

(By the way, the links above are all my affiliate links. Jeff, thank you so much for those!)

June 23 2010

Jeff Walker Product Launch Formula Blueprint

Written by / Posted in internet events / 38 Comments
product launch blueprint

product launch blueprint

FTC Disclosure: I am an affiliate for Jeff Walker’s PLF.  If you end up buying through my link I make a bunch of money off of you.

This is my initial impression of Jeff Walkers Product Launch Blueprint of his Product Launch Formula.

I wish I could have seen this document 12 years ago when I got started online. In fact I am glad I get to see it today.

The blueprint consists of:
A list of resources.
The types of Launches
Tactics you can use.
Strategy

The Product Launch Formula resources list out pretty much anything you could think of that are included in the tools that we use from software such as Survey Monkey Monkey and wordpress, to hardware such as video cameras and microphones.

I found the strategy section much more interesting. He lays out step by step how to do a product launch. This part is just genius. The steps, each one when looked at in order obviously lay out to a huge success. The details I am sure will be revealed in the course to follow.

Under tactics are mental triggers section it lays out what most of us know to be important points such as proof, which I assume to be proof the product works, interaction which is the basis of all great websites, and one of my favorites, scarcity which speaks for itself.

The offer, section on the offer is full of keys to remember that make perfect sense as to fundamental basics of what to create, and how to deliver it to a group. Again, each section such as “tune your offer to the feedback” screams for the details to be filled in.

The Crushing Offer portion mentions use the “launch conversation” to create a crushing offer, hints at the fact that the final offer has not even been created yet
when the launch is taking place.

Then in the sequences section, it lays out the time line of when each portion is done.

The whole Product Launch Formula blueprint is a mix of physical resources we all use every day, timeless concepts that originate from other sources, and other items that were obviously created by Jeff Walker.

product launch formula peek

product launch formula peek

What makes the whole thing so enticing are the hidden details that are not revealed. Watching a few of these launches recently there is a real magic in the way they are orchestrated. With Andy Jenkins Video Boss, and now Jeff Walkers launch in progress, I find myself hanging on every detail of the launch as if I am watching an academy award movie. These are truly masters of their craft.

If you want to watch this process unveil click to watch. This video explains the blueprint in much greater detail.
See if you can just watch the videos and look at the blueprint from an outsider viewpoint without being sucked in. LOL

Leave a comment and let me hear what you think of this whole phenomena.

June 10 2010

Facebooks Most Popular Keywords

Written by / Posted in facebook advertising / 79 Comments

Short post.

Brand New Fresh Data.

Here are the 597 most commonly found keywords on facebook.

The number of peoples accounts who have those keywords is the number next to it.

Congratulations to President Obama on being #1, shoot me an e-mail when you see this, I’d love to help 🙂

Make sure to get on my facebook advertising e-mail list here so you always get the up to the latest info on facebook advertising.

| Barack Obama                              | 10301335 |
| Pizza                                               |  9720680 |
| House                                               |  9502293 |
| Music                                               |  9072848 |
| Simpsons                                            |  8948958 |
| Family Guy                                          |  8411748 |
| Sleeping                                            |  7821784 |
| Chocolate                                           |  7505349 |
| 2008                                                |  6337348 |
| Grey’s Anatomy                                      |  6175846 |
| Dormir                                              |  6086160 |
| Reading                                             |  5736442 |
| society                                             |  5577423 |
| Liberal                                             |  5558169 |
| Robot Bot Or Crawler                                |  5510805 |
| Nokia 9500                                          |  5476397 |
| Friends                                             |  5455237 |
| Harry Potter                                        |  5442225 |
| Movies                                              |  5153060 |
| Twilight                                            |  5124664 |
| School                                              |  5052908 |
| McDonalds                                           |  5016996 |
| The Beach                                           |  4940967 |
| Guinness                                            |  4918610 |
| Converse                                            |  4818329 |
| Csi                                                 |  4749373 |
| Sex                                                 |  4684342 |
| Coca-Cola                                           |  4670497 |
| Nutella                                             |  4522856 |
| Football                                            |  4517431 |
| Sleep                                               |  4221210 |
| Country                                             |  4061565 |
| Click                                               |  3922599 |
| Rock                                                |  3849911 |
| Lost                                                |  3758635 |
| Shopping                                            |  3742163 |
| Sports                                              |  3736982 |
| Tattoos                                             |  3682951 |
| Laughing                                            |  3670531 |
| Starbucks                                           |  3647641 |
| The Color Purple                                    |  3642917 |
| I Need Vacation                                     |  3617068 |
| Lord Of The Rings                                   |  3585601 |
| Michael                                             |  3572497 |
| Photography                                         |  3552383 |
| Fresh Prince                                        |  3522281 |
| Heroes                                              |  3489745 |
| Scrubs                                              |  3474784 |
| Bob Marley                                          |  3472426 |
| American Beauty                                     |  3319158 |
| Conservative                                        |  3278381 |
| The Office                                          |  3253338 |
| The Beatles                                         |  3217182 |
| Park                                                |  3205983 |
| Art                                                 |  3205335 |
| Etc.                                                |  3187388 |
| Basketball                                          |  3184068 |
| Dancing                                             |  3165901 |
| Numbers                                             |  3136235 |
| Adidas                                              |  3110671 |
| The Notebook                                        |  3100418 |
| R&b                                                 |  3095404 |
| Cooking                                             |  3093012 |
| Will Smith                                          |  3064873 |
| Messenger                                           |  3061079 |
| Red Hot Chili Peppers                               |  3060295 |
| Swimming                                            |  3058613 |
| South Park                                          |  3039963 |
| Summer                                              |  3038417 |
| Desperate Housewives                                |  3029504 |
| Medical Comedy                                      |  3024885 |
| 24                                                  |  2956885 |
| Ice Cream                                           |  2921163 |
| Teen Drama                                          |  2918384 |
| Hillsong United                                     |  2854773 |
| The Bible                                           |  2827740 |
| Texas Holdem Poker                                  |  2826905 |
| Spongebob                                           |  2815293 |
| Hanging Out With Friends                            |  2789100 |
| DJ                                                  |  2777448 |
| Prison Break                                        |  2775268 |
| Rain                                                |  2762933 |
| Moderate                                            |  2740718 |
| Camping                                             |  2734648 |
| Coldplay                                            |  2731872 |
| Tranxcode Mercury Web Gateway                       |  2729342 |
| Tranxcode                                           |  2729342 |
| Soccer                                              |  2696076 |
| Mafia Wars Stone Cold Pimps                         |  2687401 |
| Flipping Pillow Over Get Cold Side                  |  2659740 |
| my mother                                           |  2654741 |
| The Dark Knight                                     |  2650472 |
| Band                                                |  2639798 |
| Rip Michael Jackson We Miss You                     |  2578330 |
| Saving Private Ryan                                 |  2568177 |
| Animal Farm                                         |  2566545 |
| Uk                                                  |  2494907 |
| Jesus                                               |  2492567 |
| Massages                                            |  2491594 |
| Travel                                              |  2490985 |
| Skittles                                            |  2489387 |
| Cristiano Ronaldo                                   |  2476175 |
| Rap                                                 |  2449422 |
| Martin                                              |  2446291 |
| Memory                                              |  2446287 |
| Youtube                                             |  2446285 |
| Elementary                                          |  2437005 |
| Pringles                                            |  2415671 |
| Amazing Race                                        |  2408653 |
| Vin Diesel                                          |  2408574 |
| Vampire Weekend                                     |  2403592 |
| The American President                              |  2399043 |
| I Really Hate Slow Computers                        |  2392465 |
| 80’s                                                |  2373952 |
| Gossip Girl                                         |  2360101 |
| James                                               |  2346707 |
| Ncis                                                |  2344506 |
| Christian                                           |  2336105 |
| Linkin Park                                         |  2333313 |
| Edward Cullen                                       |  2325284 |
| Women                                               |  2323489 |
| Peace                                               |  2317453 |
| Ferrero Rocher                                      |  2305726 |
| Queen                                               |  2265951 |
| Traveling                                           |  2255800 |
| Musica                                              |  2254108 |
| Oreos                                               |  2242162 |
| Yo Raye La Mesa Del Colegio                         |  2241860 |
| Nike                                                |  2240899 |
| Hip Hop                                             |  2237424 |
| Metallica                                           |  2236779 |
| Adam Sandler                                        |  2214902 |
| Family                                              |  2208097 |
| Work                                                |  2180570 |
| I Weekend                                           |  2170091 |
| Texting                                             |  2167040 |
| Pink                                                |  2157162 |
| Johnny Cash                                         |  2151862 |
| Farmville Cows                                      |  2149411 |
| Staying Up Late                                     |  2146255 |
| Titanic                                             |  2137085 |
| Bbq’s                                               |  2130600 |
| June                                                |  2127478 |
| American Idol                                       |  2125529 |
| Water                                               |  2120389 |
| Cuddling                                            |  2110469 |
| Two And A Half Men                                  |  2075984 |
| 300                                                 |  2074101 |
| International Relations                             |  2072016 |
| MC’ing                                              |  2064004 |
| Star Wars                                           |  2048234 |
| Dirty Dancing                                       |  2044556 |
| Ex                                                  |  2041550 |
| George                                              |  2041385 |
| Paris                                               |  2040551 |
| Money                                               |  2033265 |
| Pirates Of The Caribbean                            |  2027061 |
| America’s Next Top Model                            |  2019874 |
| The Postal Service                                  |  2010460 |
| Twilight series                                     |  2006535 |
| Radio                                               |  1995642 |
| 12                                                  |  1995006 |
| Wentworth Miller                                    |  1978217 |
| Jack                                                |  1970905 |
| Gad Elmaleh                                         |  1961988 |
| Jazz                                                |  1961729 |
| Ac/dc                                               |  1954694 |
| Network                                             |  1948485 |
| Addicted                                            |  1946373 |
| Guns N’ Roses                                       |  1943135 |
| Hangover                                            |  1940441 |
| Text Messages                                       |  1938217 |
| Lil Wayne                                           |  1928811 |
| Pop                                                 |  1924199 |
| Chocolate Chip Cookies                              |  1922681 |
| The National                                        |  1918678 |
| Kinder Surprise                                     |  1917987 |
| America                                             |  1909552 |
| Prince                                              |  1909041 |
| Democratic Party                                    |  1906253 |
| Poker                                               |  1904291 |
| Golf                                                |  1895777 |
| Three Amigos                                        |  1895247 |
| Victoria’s Secret                                   |  1890360 |
| Sarcasm                                             |  1887463 |
| Pink Floyd                                          |  1877760 |
| Empire Records                                      |  1876265 |
| Forrest Gump                                        |  1867806 |
| Taylor Swift                                        |  1862052 |
| Canada                                              |  1857179 |
| Disney                                              |  1856180 |
| Green                                               |  1854129 |
| Mtv                                                 |  1850028 |
| Tennis                                              |  1846851 |
| Sushi                                               |  1845347 |
| Walking                                             |  1843598 |
| Michael Phelps                                      |  1842461 |
| Gym                                                 |  1833401 |
| Johnny Depp                                         |  1832447 |
| Jay-z                                               |  1827488 |
| Primary School                                      |  1813797 |
| Gardening                                           |  1809514 |
| Relaxing                                            |  1809448 |
| God                                                 |  1809261 |
| The Hills                                           |  1803662 |
| Bob                                                 |  1802822 |
| Student                                             |  1795530 |
| Fishing                                             |  1794965 |
| Friends TV Series                                   |  1791606 |
| Fight Club                                          |  1791399 |
| Family Guy                                          |  1790374 |
| Sex And The City                                    |  1779297 |
| That 70’s Show                                      |  1770012 |
| Texas                                               |  1739506 |
| The Ellen Degeneres Show                            |  1735353 |
| Hiking                                              |  1731479 |
| The Killers                                         |  1728578 |
| Peanut Butter                                       |  1724317 |
| Children                                            |  1724081 |
| Shrek                                               |  1723043 |
| U2                                                  |  1717307 |
| Singing                                             |  1716034 |
| Led Zeppelin                                        |  1707637 |
| 4 Brothers                                          |  1705047 |
| Air                                                 |  1696953 |
| Music                                               |  1691551 |
| The Secret                                          |  1687281 |
| Top Gear                                            |  1681203 |
| 50                                                  |  1681174 |
| Chocolate Milk                                      |  1675776 |
| Live Messenger                                      |  1675750 |
| Baseball                                            |  1665582 |
| Running                                             |  1657494 |
| Guitar                                              |  1650378 |
| The Godfather                                       |  1642830 |
| Criminal Minds                                      |  1641300 |
| Video Games                                         |  1636479 |
| Rihanna                                             |  1636198 |
| Justin Timberlake                                   |  1623809 |
| Piercings                                           |  1620054 |
| Tattoo Piercing                                     |  1616017 |
| Napoleon Dynamite                                   |  1610548 |
| Grey’s Anatomy                                      |  1608065 |
| Blue                                                |  1605354 |
| Shoes                                               |  1586897 |
| Pulp Fiction                                        |  1565281 |
| Kings Of Leon                                       |  1564188 |
| Cream                                               |  1563766 |
| Vodka                                               |  1562780 |
| Mario                                               |  1561043 |
| English                                             |  1559779 |
| Partying                                            |  1559675 |
| iPhone                                              |  1553359 |
| Dogs                                                |  1549043 |
| History                                             |  1547343 |
| Jack Johnson                                        |  1546664 |
| One Tree Hill                                       |  1542031 |
| Hockey                                              |  1540738 |
| Cookie Dough                                        |  1539330 |
| Mafia                                               |  1539024 |
| Radiohead                                           |  1534195 |
| Cadbury                                             |  1530261 |
| Tom And Jerry                                       |  1521812 |
| Crew                                                |  1510857 |
| Heath Ledger                                        |  1510074 |
| Ipods                                               |  1507731 |
| Republican Party                                    |  1506272 |
| Musique                                             |  1503955 |
| Farmville Sheep                                     |  1501705 |
| Mafia Wars                                          |  1497368 |
| Boondock Saints                                     |  1496454 |
| Volleyball                                          |  1492256 |
| Current Events                                      |  1491548 |
| The Dead                                            |  1491062 |
| Cafe Tacuba                                         |  1490894 |
| Dirty Jobs                                          |  1483193 |
| Homework                                            |  1482007 |
| Kinder Bueno                                        |  1481647 |
| Jackass                                             |  1479370 |
| Broken Social Scene                                 |  1475391 |
| Random Laughter When Remembering Something          |  1471240 |
| Tim                                                 |  1470668 |
| Hugs                                                |  1468999 |
| Cars                                                |  1468287 |
| Strawberries                                        |  1467307 |
| Zara                                                |  1467202 |
| Chicago                                             |  1463584 |
| Sport                                               |  1461694 |
| Australia                                           |  1460565 |
| None                                                |  1459990 |
| Seinfeld                                            |  1452562 |
| Film                                                |  1443610 |
| Shawshank Redemption                                |  1443059 |
| I Love Music                                        |  1440145 |
| Earth                                               |  1440075 |
| Street                                              |  1438795 |
| Community Service                                   |  1437717 |
| Discuter La Nuit Avant De Dormir                    |  1434750 |
| Books                                               |  1428217 |
| Dexter                                              |  1427593 |
| Los Simpson                                         |  1425477 |
| Colombia                                            |  1421930 |
| A Prayer For Owen Meany                             |  1421917 |
| Will And Grace                                      |  1418110 |
| I Hate Cigarette                                    |  1413607 |
| Lu                                                  |  1409968 |
| vin                                                 |  1406388 |
| Depeche Mode                                        |  1405908 |
| Lady Gaga                                           |  1404588 |
| Bush                                                |  1395988 |
| Camp                                                |  1395490 |
| The Police                                          |  1394537 |
| Youth Group                                         |  1393216 |
| Magazine                                            |  1391347 |
| How I Met Your Mother                               |  1390693 |
| Candy                                               |  1389107 |
| Christ                                              |  1388447 |
| Pray                                                |  1388238 |
| Parties                                             |  1388079 |
| Fast And The Furious                                |  1381288 |
| Laughing When Someone Falls                         |  1380708 |
| Design                                              |  1380302 |
| Skins                                               |  1378150 |
| Subway                                              |  1377475 |
| 5 Gum                                               |  1377403 |
| Summer Nights                                       |  1371324 |
| Metal                                               |  1368862 |
| Brownies                                            |  1366067 |
| Faire La Fête                                      |  1365549 |
| Summertime                                          |  1355971 |
| Gum                                                 |  1355225 |
| Law                                                 |  1352014 |
| Joker                                               |  1347216 |
| Gladiator                                           |  1347095 |
| Keith Urban                                         |  1347007 |
| Pool                                                |  1346751 |
| Elementary School                                   |  1344985 |
| Red Bull                                            |  1344061 |
| Maltesers                                           |  1342287 |
| Chile                                               |  1337055 |
| Futurama                                            |  1336606 |
| Scarface                                            |  1333965 |
| Ali                                                 |  1330429 |
| Windows Live Messenger                              |  1327969 |
| Avril Lavigne                                       |  1324596 |
| Tea                                                 |  1320018 |
| Watching Movies                                     |  1319163 |
| Fashion                                             |  1318837 |
| The Matrix                                          |  1317049 |
| Les Bisoux Dans Le Cou                              |  1312546 |
| I Want Sleep5 More Minutes                          |  1312338 |
| Galatasaray                                         |  1310929 |
| Frank Sinatra                                       |  1310699 |
| Body                                                |  1308578 |
| Oasis                                               |  1303084 |
| KFC                                                 |  1297159 |
| The Lake                                            |  1296193 |
| Chicken                                             |  1295302 |
| Classic Rock                                        |  1294893 |
| Eric Clapton                                        |  1288970 |
| iTunes                                              |  1288396 |
| Eminem                                              |  1286386 |
| Muse                                                |  1281197 |
| Wayne                                               |  1279857 |
| Reeses                                              |  1278825 |
| Hitchhiker’s Guide To The Galaxy                    |  1276815 |
| Chuck                                               |  1276423 |
| Bubblewrap                                          |  1273007 |
| Transformers                                        |  1270850 |
| Arrested Development                                |  1270045 |
| Kanye West                                          |  1267750 |
| Jonas Brothers                                      |  1265906 |
| Star Trek                                           |  1265877 |
| Homer Simpson                                       |  1264777 |
| Cookies                                             |  1261145 |
| Curly Fries                                         |  1260834 |
| Hannah Montana                                      |  1259425 |
| The Island                                          |  1259017 |
| Estoy Contra El Maltrato Animal                     |  1257220 |
| Writing                                             |  1257063 |
| Rugby                                               |  1256137 |
| Laughing Until It Hurts You Cant Breathe            |  1252570 |
| Reggae                                              |  1251322 |
| Alternative                                         |  1251056 |
| I Love My Mom                                       |  1250932 |
| Animals                                             |  1250651 |
| I Use My Cell Phone See In Dark                     |  1250050 |
| I Hate Stuck Up Bitches                             |  1245010 |
| I Hate Waking Up In Morning                         |  1243450 |
| Les Musiques Qui Nous Rappellent Des Bons Moments   |  1229320 |
| Hot Showers                                         |  1229252 |
| The Stig                                            |  1228500 |
| Foo Fighters                                        |  1227483 |
| 21                                                  |  1222112 |
| Campaign                                            |  1211921 |
| Homer                                               |  1209796 |
| Jason Mraz                                          |  1208441 |
| Action                                              |  1207763 |
| Dance                                               |  1205918 |
| Ultimate                                            |  1203658 |
| Fresh                                               |  1203502 |
| Jr.                                                 |  1202908 |
| Les Amis ça Se Compte Sur Les Doigts De La Mains   |  1201170 |
| Hero                                                |  1200986 |
| The Doors                                           |  1200918 |
| Entourage                                           |  1200211 |
| Apple                                               |  1197860 |
| Chillin                                             |  1197128 |
| Nirvana                                             |  1195974 |
| Comedy                                              |  1184802 |
| Make Dont Like Button On Facebook                   |  1183660 |
| Cook                                                |  1182647 |
| California                                          |  1182462 |
| Rocks                                               |  1177405 |
| The Cure                                            |  1177170 |
| Susan Boyle                                         |  1175490 |
| The Academy Is                                      |  1173848 |
| Ii                                                  |  1170387 |
| Mr. Bean                                            |  1170221 |
| American Pie                                        |  1167385 |
| Dream                                               |  1167014 |
| Mojito                                              |  1165767 |
| Justice                                             |  1164511 |
| I Hate Battery Low                                  |  1163109 |
| 5 Minuti E Arrivo In Realtà Sono Ancora In Mutande |  1161385 |
| Death                                               |  1153221 |
| McFlurry                                            |  1152599 |
| Nickelback                                          |  1152598 |
| Millions                                            |  1151201 |
| Ice Crеam                                          |  1150614 |
| Galletas De La Fortuna                              |  1149998 |
| Law And Order                                       |  1144641 |
| Snowboarding                                        |  1144496 |
| Legend                                              |  1144111 |
| Colors                                              |  1141717 |
| Boston                                              |  1139928 |
| Puma                                                |  1135611 |
| The Stand                                           |  1132329 |
| Sunshine                                            |  1131762 |
| Vacances                                            |  1131623 |
| Soul                                                |  1125667 |
| Entertainment                                       |  1124993 |
| ?1115167 |
| Yo También Me He Quedado Dormido En El Sofa        |  1113190 |
| Bones                                               |  1112458 |
| Hearts                                              |  1112365 |
| T.i.                                                |  1110862 |
| Batman: The Dark Knight                             |  1109680 |
| Light                                               |  1109364 |
| Middle School                                       |  1106204 |
| Wedding Crashers                                    |  1105716 |
| Grease                                              |  1102671 |
| Dark                                                |  1101741 |
| Alicia Keys                                         |  1098223 |
| Cake                                                |  1098116 |
| Apple Students                                      |  1097287 |
| Animales                                            |  1096489 |
| Foundation                                          |  1094313 |
| Survivor                                            |  1094060 |
| Israel                                              |  1087175 |
| The Saint                                           |  1086238 |
| Toblerone                                           |  1085447 |
| Spring                                              |  1080934 |
| Xd                                                  |  1080642 |
| The Who                                             |  1076302 |
| Rayban                                              |  1072752 |
| Working Out                                         |  1072268 |
| Jordan                                              |  1072220 |
| And Many More                                       |  1071753 |
| East Of Eden                                        |  1066709 |
| Lee Evans                                           |  1065125 |
| Pretty Much Anything                                |  1063773 |
| Jessica                                             |  1063419 |
| Teacher                                             |  1062998 |
| Mythbusters                                         |  1062571 |
| Britney Spears                                      |  1061576 |
| Daniel                                              |  1059955 |
| Apollo 13                                           |  1058148 |
| Anchorman                                           |  1056864 |
| Mon Lit                                             |  1056507 |
| Playboy                                             |  1056464 |
| Akon                                                |  1056411 |
| Italia                                              |  1056296 |
| Smallville                                          |  1054007 |
| Aerosmith                                           |  1053979 |
| Green Day                                           |  1049951 |
| A Walk To Remember                                  |  1048644 |
| Chris Brown                                         |  1046148 |
| Justin                                              |  1045817 |
| Roller Coasters                                     |  1043118 |
| War                                                 |  1041946 |
| Dormir Abrazados                                    |  1041836 |
| House M.d.                                          |  1041267 |
| Idol                                                |  1038337 |
| Sara                                                |  1036988 |
| Bob Dylan                                           |  1035269 |
| Paramore                                            |  1035134 |
| Manchester United                                   |  1034400 |
| Superbad                                            |  1033865 |
| France                                              |  1031274 |
| Amy Winehouse                                       |  1029171 |
| Anatomy                                             |  1028874 |
| Rolling Stones                                      |  1027483 |
| Batman                                              |  1027004 |
| Sid And Nancy                                       |  1026963 |
| Plage Soleil Pote Alcool Musique                    |  1021820 |
| Jeff Dunham                                         |  1014381 |
| 1111 Make Wish                                      |  1012417 |
| Third Eye Blind                                     |  1012264 |
| Roger Federer                                       |  1011338 |
| Classical                                           |  1010791 |
| Africa                                              |  1008350 |
| Punk                                                |  1008285 |
| Sleeping With One Leg Out Covers                    |  1006140 |
| Blow                                                |  1003912 |
| I Hate Stupid People                                |  1001638 |
| concert                                             |  1001385 |
| Finding Nemo                                        |  1001191 |
| Des Bisous Dans Le Cou                              |  1000146 |
| Listening To Music                                  |   999236 |
| Pride And Prejudice                                 |   998492 |
| senior tag                                          |   998344 |
| I Hate Private Number Calls                         |   998169 |
| My Cell Phone                                       |   998124 |
| Wisin Y Yandel                                      |   997172 |
| Slow Jams                                           |   996487 |
| Bonfires                                            |   992740 |
| The Notebook                                        |   992651 |
| Shop                                                |   992484 |
| Saw                                                 |   991938 |
| The Da Vinci Code                                   |   988690 |
| Smoking                                             |   988357 |
| Arts                                                |   988063 |
| Fall Out Boy                                        |   985991 |
| Nba                                                 |   985766 |
| Science                                             |   985710 |
| Blues                                               |   985462 |
| On Quune Vie Alors Il Faut En Profiter              |   984660 |
| John Mayer                                          |   984659 |
| Techno                                              |   983615 |
| The Restaurant at the End of the Universe           |   981965 |
| French                                              |   981387 |
| Biking                                              |   980920 |
| Leon                                                |   979958 |
| La Vida Es Una Sola Y Hay Qe Saber Disfrutarla      |   979940 |
| Ferrari                                             |   978588 |
| Getting Paid                                        |   978171 |
| Daft Punk                                           |   977785 |
| Nip/tuck                                            |   977559 |
| Jimmy Eat World                                     |   976453 |
| Ellen                                               |   976359 |
| Ipod                                                |   972430 |
| Eating                                              |   970913 |
| Theatre                                             |   970812 |
| Softball                                            |   968651 |
| My Cat                                              |   967160 |
| Ace Ventura                                         |   964378 |
| Csi Miami                                           |   963638 |
| Dave Matthews Band                                  |   962491 |
| Peter Griffin                                       |   961468 |
| Dane Cook                                           |   960587 |
| Milk                                                |   957322 |
| Evanescence                                         |   954274 |
| Friends                                             |   954042 |
| Flip Flops                                          |   953180 |
| Life Without Music Cant Exist                       |   952800 |
| Yo Tambien Le Debo Mucho Dios                       |   952220 |
| The Goonies                                         |   951331 |
| Pubs                                                |   951197 |
| Vino                                                |   950420 |
| Barcelona                                           |   949752 |
| Doug                                                |   948184 |
| Incubus                                             |   947028 |
| Doctor                                              |   943359 |
| Politics                                            |   943084 |
| Kings                                               |   942999 |
| Army                                                |   942747 |
| Gilmore Girls                                       |   941658 |
| Ray                                                 |   941358 |
| Maroon 5                                            |   939444 |
| Skiing                                              |   936696 |
| Media                                               |   935091 |
| Braveheart                                          |   934770 |
| Lacoste                                             |   934588 |
| I Love Sex                                          |   931607 |
| Travelling                                          |   929713 |
| Captain Blood                                       |   929527 |
| Se Me Olvido Lo Que Tenia Que Hacer                 |   929220 |
| England                                             |   928859 |
| Smiling                                             |   928789 |
| Singing In The Shower                               |   928061 |
| Simpsons                                            |   928013 |
| New York City                                       |   926012 |
| Nokia                                               |   925106 |
| Lamborghini                                         |   924700 |
| The River                                           |   924163 |
| Old School                                          |   923782 |

May 9 2010

Zac Johnsons E-Book Launch – Become a 6 Figure Blogger

Written by / Posted in internet crew / 44 Comments

Zac Johnson is the internet marketers internet marketer. Zac is swimming in some of the toughest waters, marketing to marketers.

I know what this is like, because I do the same thing.

Zac has a new e-book to help you become a 6 figure blogger.

I can already tell you why this is going to be a success.

Here is why.

He picked a 1oo K as a target, not a million bucks.

I believe Shoemoney said he is making somewhere like a million bucks a year from his blog.

I bet John Chow is somewhere in that range as well.

My blog and I bet most of the other famous bloggers you read make at most in the hundreds of thousands per year from their blog,and the closely related activities around it.

Zac obviously knows this subject, as he has done this for years.

Zac is Leveraging his Friendships

Zac is a very well liked guy. I have never heard or seen a single word written badly about him.

This is not easy to pull off when 100’s of thousands of people know who you are.

Zac sent out an e-mail earlier letting me, John Chow, and I am guessing Shoemoney and others know about his affiliate program for the launch. Since there is no income coming directly from the book, he is doing a contest instead on how many people he gets to sign up.

Although he did not say it, I am assuming he is building a quality e-mail list of those interested in building a profitable blog, and he can monetize that list later.

There is Broad Appeal to Zac’s Product

This has the potential to get him hundreds of thousands of contacts in a very short time. How many people want to make money blogging? I had recently seen a huge spike in traffic to Jonathan Volks website, and asked him what happened. He said it was nothing more complicated than his writing an e-book and making it widely known. Almost everyone in America and Europe knows what blogging is. Almost everyone in the U.S. and Europe knows that people make lots of money on the internet. The potential number of people who could read this book are limitless.

Zac made it easy to get in.

No money down. No commitment. There isn’t even a hint as to what is in it for him. In fact, once you download the book, there is nothing to keep you from forwarding it to your friends.

Money and Recognition in it for Those Who Help

I can already guess that Shoemoney is going to win the contest even though he hasn’t blogged on it yet, and John Chow will probably get second.

My traffic is usually about 1/10th the traffic they get, so I predict I will win one of the $100 prizes. Now $100 isn’t really enough money to make it worth my time to write this blog. But on the other hand Zac is my friend, and I want to help him. Also, if Zac posts me as a winner, it get’s me more traffic, followers, links, notoriety etc.

A casebook study, and executed perfectly.

By the way the e-book rocks. I have allready learned a ton from it. Plus there is a chapter by me. 🙂

Go here to get the book for free on becoming a 6 figure blogger.

Go here to be an affiliate for the e-book.

Why You Should Be an Affiliate for the 6 Figure Blogger book.

Zac is a big shot, successful and busy.

If you want to get his attention, and start the road to friendship with him, be an affiliate.

This e-book is a big deal to Zac. You can tell by the work he put into making it so dam good.

I promise you he will be studying where every sign up came from.

Even if you only get 10 signups, Zac is going to notice.

April 26 2010

You Get Them in the Door, But Can You Get Them to Convert?

Written by / Posted in internet events / 35 Comments

There are now about 2 billion people on the internet. There is no shortage of traffic. You can put up almost any kind of site, and if it has honest real content, thousands of people will end up there. I have a page that is a very high ranking page on choosing a mattress, that I never get around to even giving an offer to convert to. Does not even have adsense on it.

A year ago I first crossed paths with Tim Ash, the guy who is behind the Conversion Conference, Site Tuners, and Attention Wizard. Tim wrote a book called Landing Page Optimization. It is absolutely the best book ever written on conversion.

Tim actually, factually has more experience on what pages convert and what don’t.  The reason Tim knows more about it than you do is that Tim has a piece of software that can literally make over a million landing page options in a week.

If you have a site that has a few million visitors per month, then Tim can figure out the best landing page in a few weeks that creates the conversion you are aiming for.

For sites in the thousands of visitors like I have Tim does it based on experience. I gave Tim a shot with a facebook landing page that I had been spending about $5,000 per month on. The problem with a website that has a few thousand visitors per month, is that it takes a long time before your results have any statistical significance.

We have now been running Tim’s version of my landing page for about a month. So far it looks like there is about a 40% improvement in conversion. The problem is that the sample size is still too small to know for sure. Ask me again in a few months and we should have the full info.

Tim’s numbers speak for themselves, and when you hear him talk, you will know you are hearing the real deal.

Some of the things are so obvious that you will know them to be true as soon as you hear them, but were not previously obvious to me.

One example is that people don’t want to scroll down. If you put everything you want them to see above the fold, (on the screen), then they are more likely to see it. Also that people’s eyes move from the upper left to the lower right. He also confirmed Shoemoney’s research about a big fricken bright button on what you want them to do. Many of the other things are more subtle, but when put together create a page that you can look at and just know is right.

The express review that I did with him is under $1,000. His conference is priced averagely.

The truth is, that if you click around the internet, you will immediately see that most landing pages are not thought out, and definitely not set up for conversion. Just ask yourself how much more profit you would have if you paid the same for the traffic you have, but simply converted 10% or 20% more.

Many of the affiliate landing pages I look at, I won’t send traffic to because I can tell by looking that it is unlikely to convert. By the same token, I find more and more I prefer to send traffic to my own pages, because I can control the landing page.

If you want to go to the Conversion Conference, use my promo code (discount code) to save $250 off of the 2-day conference pass, plus I get an affiliate commission  promo code CCW603.

If you want to get your page reviewed and corrected by Tim personally then e-mail me (dk =at= purposeinc =dot= com) and I will hook you up. If you have a site that has a million visitors per month and are making money off it, then e-mail me about Tim’s software that can maximize the landing page conversion. If you have a site with a million visitors per month and are not making any money off of it, then I’ll buy it from you and get it profitable! LOL. Just contact me as well, and we can figure out what needs to be done.

April 21 2010

affiliate marketers get the One Two from facebook

Written by / Posted in affiliate / 44 Comments

(there is a little intentional changing of small facts below to protect details of various businesses mentioned to protect those companies including my own)

Over the past two weeks facebook has made some changes to the way it is handling affiliate marketers. This is another wave in a series of changes over the past year where facebook has altered what ads are acceptable to be run on facebook.

I have been getting a steady stream of e-mails and phone calls from some of the biggest players in the industry asking me what is going on.

None of what I am saying is coming from inside of facebook, but instead what I have seen happening to my own campaigns, and from the campaigns of other big shot affiliate marketers.

The phone call or e-mail usually goes like this.

Super Affiliate: “Hey, How’s it going?”

Me: “Good! How are you?”

Super Affiliate: “So,….ah…have you noticed anything different about facebook ads lately?”

Me: “Yeh, I had some of my campaigns turned off”

Super Affiliate: (Now relieved that they were not the only one, now speaking in a stronger voice),

“Yeh! We were spending $xxxxx dollars a day on (dating/games/or education offers) and our ads just got turned off and retroactively disapproved.”

This has not been an uncommon conversation over the past few weeks.

facebook has been improving the quality of its ads over the past year. Many affiliate marketers I know, will run anything they can make money off of that doesn’t put them in jail.  (an exaggeration, but not by much). facebook on the other hand is trying to protect its users from illegal and unethical behavior of it’s advertisers.

In my opinion, and only in my opinion, I think that affiliate marketers have as a group simply pushed the edge too far, and facebook is being a bit “cautious” or maybe “suspicious”, or “protective” against any affiliate offers that are being run.

Some people I know, who I believe have been spending way over the cost of a new Porsche EACH DAY on facebook ads, have had ads removed that appear to be both legal and ethical in my opinion.

This is a strong move by facebook, as this is real cash in a very significant volume that facebook is saying no to.

Here is a personal example of an ad I tried to run in another country to test what is going on.

I actually tried to run a few different versions of the ad to be as compliant with the policies as possible.

The original ad was not in English, but below is the Google Translation into English.

The Title of the Ad was:

Online Dating

The image in the Ad was:

The body of the ad said:

Online dating site (Dating Name Brand). Please complete form
online to participate.

If you click on the ad, it takes you to a dating site called “SITENAME”, which is a very generic site, similar to Match.com or Eharmony, but in another country. The site is free, and I am guessing makes it’s money off of advertising, or plans on making its money that way.

The ad was submitted to be shown to Males, who were single, between the ages of 21 and 60 in that country. It is interesting to note that in the new dating guidelines for facebook it states that you should also select in the demographics of the user, whether they are interested in men or women. At the same time, for some countries there is no option to choose whether the user is interested in men or women.

The ad was rejected with the following explanation:

Ad Disapproval Reason(s):

* The content of this ad does not adequately reflect the product/service offered. Ads may not be false, misleading, fraudulent or deceptive.  Per section 4, ads must not make unsubstantiated claims, including but not limited to prices, discounts or product availability; use of current events in the ad text or image that create false association to be used for irrelevant commercial agenda; use of false qualifications to create a sense of relevancy; as well as the implication of dynamic ad content.  Any statement made within an ad must be accurate and relevant to all users.

Additionally, ads must disclose what action or set of actions is required to qualify or receive the product/service.  Offers requiring the submission of Personally Identifiable Information must disclose on the landing page how such information will be used and distributed.  This disclosure must be clearly and prominently displayed.

When I read the reason above, it does not seem to match up with ad I ran. I can’t quite figure it out.

Now on the other hand, the ads I have running for brick and mortar businesses are running just fine with no hangups.

My feel I am getting from this is simply that facebook is being extremely careful of affiliate offers, extremely careful.

My final analysis is that an affiliate offer is no worse or better than any other offer. A brick and mortar advertiser, or a large fortune 500 company, can also be deceptive, or criminal in their advertising. At the moment the affiliate marketers have simply pushed a little too far, and are getting pushed back. This creates a tremendous opportunity for brick and mortar businesses to be advertising on facebook because they are not competing with the overly profitable illegal affiliate offers. Since facebook is a bid based system, the price is simply going to be a bit less now than it would have otherwise.

Many affiliate marketers have been scrambling to find other sources of traffic, and I am sure that is big talk at Ad Tech this week.

Jason Akatif, founder of Ads 4 Dough stated that he keeps a spreadsheet with hundreds of traffic sources. It sounds like affiliate marketers will need to do the same, at least for a while. I am starting up a spreadsheet to do the same.

April 8 2010

Help Andy Help the World

Written by / Posted in pubcon poker tournament / 10 Comments

Take a minute to read Andy’s blog about his March Madness program help with micro student loans for those in need abroad. Andy is always on the cutting edge of finding ways that small amounts of our money, can make a big difference.

Andy Rocks.

Andy Liu controls some of the most visited sites on the internet.

April 7 2010

How to Save the World

Written by / Posted in Good Cause / 45 Comments

Tonight I am sick and I am also pissed off. For any of you who know me well, neither of those things happen to me very often, like I don’t think I have had a cold in around two years which is typical for me.

Here is why. There are X number of miners who are now either dead, or in grave danger, and it sounds like around 3 more who died trying to rescue them.

What was this great jewel for which these guys are risking their life or dying? Is it some universal truth?, Saving a child? Creating an eternal utility that will benefit mankind for centuries to come? All of these are things I would risk my life for. Nope, they were going underground to get coal.

Why are they going after coal? This coal will be for the greatest degree be used to be burn, which will heat water, which will boil. When the water boils it can turn wheels. When these wheels turn, they have magnets attached, which push electrons through wires. Those electrons moving through wires, is electricity. These guys are risking their lives, and/or dying so we can watch T.V., and run our I-Pods.

I am all for energy consumption. AS we speak my wife and I both have our Mac’s open, and the T.V. news is rolling in the background.

I am not one to bitch and moan without giving solutions. So here is the solution. Yes I can say this because I have been saying this for 20 years.

To preface this I love military. I love the idea of high tech equipment rolling across the tundra kicking ass on evil people. Lots of my peeps got gassed in world war 2, and my wife would have been speaking German and eating strudel, instead of Norwegian if we had not spent a grip on going into Europe to whoop Hitler.

I am all about righteous causes, and sacrificing oneself for the betterment of mankind. I have lived this my whole life, from being a lifeguard, to teaching, to being a chiropractor.

The fact that we have spent something like a Trillion dollars the last few years on wars to protect us from unknowable enemies that we can’t really put our fingers on, and that haven’t turned out to be exactly what we thought they were is another story. Not saying it wasn’t a good way to spend money. I have a lot of warrior friends who got their chance to test their training, shooting mortars, missiles, flying, and even get to drop out of a helicopter into a building and play street fighter except for real.

I am not a fan in any way of the death that took place on either side as a result of this.

All you need to make electricity is something that moves relatively frequently in quantity that you can latch onto. A common way is burning something like coal, or oil, or making heat from a nuclear reaction that heats water. Once you have steam from the hot water you can turn a wheel, which moves the magnets against the wires, which moves the electrons and makes electricity.

I had the pleasure of meeting a guy a few years ago who is one of the greatest windmill designers in the world. He was working on a bearing for the center of the entire windmill where all of the friction from the spinning is, that would hold the tons up from magnetism. This is the force you feel when you put the wrong sides of two magnets up against each other. Amazingly, it creates almost no friction but can hold a ton of weight.

What if we had given that Trillion dollars plus of war debt to help him build the best windmill he could and then crank them out by the thousands to power up the entire country?

What if we had given that money to my buddy Paul Cross the inventor who came up with a tidy idea on how to use the tide moving in and out to push a simple paddle, which spins a wheel, which makes electricity.

A few years back I met a guy who worked with his wife for a guy named Openheimer. For those of you who don’t know the name, this group spent a few months in New Mexico and created the first atomic bomb. Americans rock at getting together in small groups of brilliant people to peak stuff that moves technology in huge giant steps forward, ie: car, airplane, A-Bomb, computer, internet.

So I am pissed. I am pissed that we just blew a trillion bucks on a war with very little measurable benefit of outcome, that we just passed a health care deal that puts more money toward surgery and drugs that are not really solutions to the cause of health problems, (exercise, chiropractic, nutrition, mental health). Along with this we spent billions of dollars on companies that suck and could not make a profit. I have made a profit every week during this recession. Give me the money, or Shoemoney, or someone else in our crew, and we will make a bunch more out of it creating jobs and improving our country along the way.

All of this happened the week after I just spent 40 hours over 2 weeks making sure my taxes were as perfect, honest and tight as I could possibly make them, just so I can give away over 50 percent of my income to a government that will spend it on programs that give money to people who don’t work 80 hours  a week like I do.

So how do we solve this?

Over time I will go into more details but it is this simple.

1.    Don’t invest money in killing people. There are very, very few times where killing people makes things better. Hold a gun to one of my friends heads and if I have a way you will be gone in 3 seconds. Other than that, there are very, very few times it makes sense. Stopping other mass murders or genocides is usually a good time to use war.

2.    Don’t invest money in treating symptoms. Unless the medical treatment cures the cause of the disease, or at least makes a massive, measurable improvement of function such as insulin with diabetics, don’t spend money on it. Treating symptoms is no more intelligent than smoking dope, or taking coke. You feel better, but get sicker over time. If people want drugs or medical treatments to help how they feel, let them work to make that money. And no, you don’t deserve any health care. God did not make us, or we were not created, with a plaque that says we will always deserve the most expensive healthcare on the planet. There just is and will never be enough money for that, just do the math.

SPEND ANY GOVERNMENT HEALTH CARE DOLLARS ON THINGS THAT HAVE PROVEN TO PREVENT ILLNESS NOT TREAT IT

3.    Abolish the IRS, and create a consumption tax of a fixed percentage. Everyone would save instead of spend, and you wouldn’t have to do taxes. Even if it wasted a crap load of money, which it won’t think how much time it would save, and the increase in your productivity as a result.Wow, was that so tough?

4.    Stop paying instructors to talk to students. Instructors need to be there until the students learn how to read and study on their own, and then they serve no purpose. They only personnel needed  for school are to keep the kids in line, and help them on how to learn. While we are on it, don’t force kids to go to school. Education is a gift, but if you don’t want it, don’t force it on them. Let them work when they are young. I did manual labor starting at around age 10, and have worked a job or a business since I was 15. It did me a ton of good. Put all of the education online, well written, and let students guide their own curriculum.

5.    Keep the military, train them, buy them the best stuff, and make them bad ass and strong, but give them domestic work to keep them busy, productive and worth the money we spend on them.

6.    Stop giving money to people who fail. O.K. if you are born with no arms or some unlucky tragic thing take care of them, and give them a break. Everyone else, get up and work. I promise you when I am old, my hip doesn’t work, and I can barely breathe, I will be doing everything I can to improve my life, the life of my family, my community, and my country. I totally dig this one elderly Asian man (I think Philipino), must be 70, who I see at the beach every summer digging through the garbage for Aluminum cans. Wow he inspires me! So life has been rough? Tough! Talk to my buddies like my friend the graphic artist in Manilla, Jonathan Antonio, who was working for me, literally while his neighborhood was flooding, and water was pouring in through his roof.

7.    By the way, read up on drinking 2 oz. of pomegranate juice a day. All of the research shows it clears out your arteries like a drain cleaner. Don’t trust me on this, research it for yourself, but it sounds like a miracle drug to me. (Ask your doctor )

8.    Take all the money we save, and use it to develop long term renewable energy sources for the benefit of all mankind.

That is enough to get started. Let’s get those things in place over the next few months, and we should be in good shape.

If you guys decide you want me to head this up, feel free to elect me and I will be more than happy to get these things in place, but you all better be ready to work ☺

Then once we have all of these things in place, the country should be humming along. Then we can show it all on some reality T.V. shows, and the rest of the world can copy us.

April 4 2010

Earthquake Baby California San Diego Style with a mini Tsunami

Written by / Posted in cruising / 17 Comments

Was just doing taxes. (This is our San Diego earthquake story)

My wife walked down to the lower level, and I felt the house give a little roll.

I yelled to her, “hey, we are having an earthquake”.

I immediately thought of one of my silly things, which is to watch water slosh during earthquakes.

So before it even stopped shaking, I grabbed the pool key and yelled, let’s go see the pool!

As I got out the door, I noticed a little wind, and as we were running said,

“oops, the wind will cover up any ripple waves.”

When we got to the pool it was a different story, the whole pool, about half an olympic size one, was sloshing back and forth,

like a drunk, stumbling, carrying an overfilled beer across the bar, that sloshes out the side.

We stood and watched for about 3 minutes, and it slowly subsided, but never stopped.

Our neighbors just moved to California, and I met them for the first time.

She asked “Does this happen all the time?”

We said, nope, you were just lucky.

April 3 2010

Your Results Are a Joke

Written by / Posted in analytics / 9 Comments

Last week I spoke at the Ads4Dough conference in San Diego. When I got invited by Khoa, it sounded like I was being invited to speak at a little party get together of 10 or 20 of his buddies who were also internet marketers.

When I saw Nicky Cakes,  the facebook expert, was speaking I realized the game had stepped up. That was when I saw the title of my talk for the first time, facebook Ads Crash Course to Profitability. After doing a little research I realized there would be at least a few heavy hitters coming, and I only had a few days to prepare.

I decided to see if I really was what I was speaking on, so I put together an affiliate campaign in a few days, and tried to make some money. It backed out, made a fistfull of dollars, and I presented it along with some other secret sauce. Turned out in fact to be one of the most concentrated group of successful guys I have ever been with in the internet business world.

Walking that night to go see the fight with Dr. Ngo, Nicky and a bunch of other guys, I was called out on the fact that the results of my case study, were largely irrelevant due to the small sample size. I looked at him and said, “yes”. It is what it is, right?

So when doing stuff for real, and not just trying to fluff something up for a good stage show, here is how I do it.

Feel free to chime in if you see any defect to my logic, but what I do is way simple and as I understand it quite valid.

I’ve gone all the way through calculus in college, but try to keep math to very, very practical, fast and simple applications.

In the work I have been doing with Tim Ash lately of Site Tuners, who by the way hands down is THE expert on landing page design and statistical analysis, (Check out his Conversion Conference and use promo code CCW503 to save some money and make me some! I get a commission.). This is one conference that can make you a lot of money.

Bottom line, is that until you have about 1000 of some action taking place, your statistics could very well just be random chance. By the way, just for the record, I honestly do believe that if I decide something is going to take place strongly enough it will. 🙂 The stats just record it.

Here is how to verify that the numbers you are getting are real, and not just chance.

We are only going to need a few numbers here.

The first one is sample size. How many of the first thing are you looking at? With facebook advertising, it could be how many clicks did you get on your ad, which translates into how many people hit your landing page?

Then next number is the observed result. Say 100 people clicked on your ad and went to your landing page (sample size), then how many of those people bought your product, which is the observed result. 100 people to the landing page, and 10 of them bought. Or it could be another conversion, such as 5433 people landed on your landing page, and 234 of them clicked on the link to your online store. You can figure out if that conversion makes money or not, but was it just luck? or if you roll this out big will the results continue to be the same? How much could it vary?

For any large sample size, such as all the women in the U.S., there is a percentage that will buy when they hit your landing page. Since you are not going to be able to afford to show your ad to all of them just to test, then you will just show a small sample of them your landing page, measure how many convert, and then figure out how reliable the results are.

There will be some variance between what your sample test result shows, and what the entire U.S. will be. I am about to show you what that variance will be, and I will make it easy.

This is a site I found years ago, that makes it really simple for doing this variance analysis.

To keep your interest, I have added 6th grade style drawings to the screen shot to describe this, as well as photoshoping in one of my winning dating ad pictures I have used in Europe in the lower right side of the picture.

Keep one eye on the following picture, and continue reading below.

Where the alligator fish is biting the percentage, you enter in 90%, which means you want the results to be 90% accurate. If you can afford to make a mistake, leave it at 90%. If failing at this will bankrupt you, then switch it to 95% or 99%.

Enter the sample size in step #2. This is by the fish’s lower lip. Fish do have lips you know. The sample size is how many of the first thing you have. So if 45000 people clicked on your facebook ad, and you are going to see how many of them download your game, then the sample size is 45000. If 300 people go to their shopping cart, and 34 of them check out, then 300 people is your sample size.

Next go to step 3 where the arrow is pointing. Here is where you enter the observed result. This how many of the desired action took place. Of the 300 people who hit the shopping cart, how many of them checked out? How many of the girls that you asked out, actually said yes? Of the opportunities you had for the good thing to take place, how many times did it actually take place?

To the right of the frequency that you just entered, the percentage will automatically pop up to its right. This is cause since your math aint so great, and firing up excel would have taken too much time, it is done for you. This is the percentage of the opportunities you had, that the good thing took place.

Then look down at the subliminally out of focused picture of the girl to make her look more approachable, and a realistic option that she might date you, and you will find the calculate button.

Push It. But not on my photoshopped photo, but on the real site!

It will then give you a range.

You will find that range has at its center, the percent that you just looked at.

What this is saying now, (in my example which is real by the way), that of the 209 clicks I got on facebook today, 5 of them did the thing I wanted them to, which was 2.39% of them. In reality, this sample was too small to be of much use, since the bottom line is saying, that if I keep running this ad and have 100,000 people click on it, that the final result will be between .65% (less than a percent) and 4.13% (which would be rad!). That number at the top? Well I am 90% sure this is true which is good enough for this since I can afford to fail at it.

So this lets me know that my results are mostly meaningless, that it is very unlikely my result will be over 4% of the clicks converting (which in this case is o.k.), and that I need to get a lot more clicks before I know if this ad is working.

Here is the stats tool.

The upside of this, is that I should put my energy toward spending more money on clicks, before I even bother wasting my time, trying to test new ads or landing pages.

So tomorrow I am going to crank this up, and if you are an Eastern European interested in dancing and horses, you will be likely to see my ad! Then tomorrow night, with more data, I will run the numbers again.

If this was at all confusing, just leave in the comments below where you got lost and I will try to help.

If you are a math weanie, and saw something I was inaccurate on, please let me know, so other math weanies can not their heads a the accuracy of this post afterwards.